When you say 'small business advertising', all you hear is 'small'. In your mind, a picture is inadvertently created: low finances, low profits, and low business levels. It need not be this way, however. Agreed that when you speak about small business, the budget for advertising would be minimal, but that does not mean in any way that the profits too would be small.
Quality Vs Quantity Always Counts
When you have a small budget you are often tempted (and advised) to use free advertising boards, forums and other low or no cost methods. My advice here is that you avoid these methods like the plague. Rather, use this money to hire someone to write a few dynamite articles about your business. The articles should be no less than 300 words and no longer than 500. They should be written in a friendly, yet expert tone geared to hold the reader's attention from beginning to the end.
Now, take these articles and submit them on various ezines and free article directories with a three-four line resource box where you give reference to your business. This is an inexpensive method, which could explode the traffic to your business almost overnight.
Viral marketing is another exceptional method of marketing, which costs virtually next-to-nothing. Here all you have to do is create an email, e-book, or something similar, which is qualitative, and of interest to the market segment your business targets. Now send this material to your existing email list and watch your business grow exponentially. What happens is that when a person receives your email and finds it good and useful he or she would like to send it to their friends, relatives, and colleagues so they could also benefit from it. As the email is passed on, the message about your business also goes along. The result would be a boom in business.
As you can see, small business advertising can be done well even on low budgets. So, never ever settle for any less.
Quality Vs Quantity Always Counts
When you have a small budget you are often tempted (and advised) to use free advertising boards, forums and other low or no cost methods. My advice here is that you avoid these methods like the plague. Rather, use this money to hire someone to write a few dynamite articles about your business. The articles should be no less than 300 words and no longer than 500. They should be written in a friendly, yet expert tone geared to hold the reader's attention from beginning to the end.
Now, take these articles and submit them on various ezines and free article directories with a three-four line resource box where you give reference to your business. This is an inexpensive method, which could explode the traffic to your business almost overnight.
Viral marketing is another exceptional method of marketing, which costs virtually next-to-nothing. Here all you have to do is create an email, e-book, or something similar, which is qualitative, and of interest to the market segment your business targets. Now send this material to your existing email list and watch your business grow exponentially. What happens is that when a person receives your email and finds it good and useful he or she would like to send it to their friends, relatives, and colleagues so they could also benefit from it. As the email is passed on, the message about your business also goes along. The result would be a boom in business.
As you can see, small business advertising can be done well even on low budgets. So, never ever settle for any less.
Those who now struggle to create or increase demand for whatever they offer (products, services, or a combination of both) must be able to answer three basic questions. All are important but the first two are much less important than is the third:
1. Who are you?
2. What do you do?
3. Why should I care?
Seth Godin is one of the most thought-provoking business authors whose insights (especially those provided in Small Is the New Big) can provide substantial assistance to answering the aforementioned questions.
"If your target audience isn't listening, it's not their fault, it's yours." (Page 14)
"What makes you remarkable is being amazing, outstanding, surprising, elegant and noteworthy."
(Page 112)
People who think like a pigeon "assume a cause-and-effect relationship that doesn't really exist. That's what a superstition is: a compulsion to take an action that has no actual influence on the desired outcome." (Page 163)
Enjoy !
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This is an amazing book where you rediscovered the fact that life is short and not doing what you love is a waste of precious time.
That being said not all jobs are rewarding or satisfying, but the energy and your self expression you bring to that job makes all the difference in the world.
The ideas presented in this book are definitely not your traditional ones around the work place. Here Tim Ferris presents a whole new reality of what the work place can and has become for many people. One of discovering ways to work less hours, make more money and spent more time in activities outside of your workplace you like to do, ie traveling.
You could say it's all about how you spend your time...quality vs quantity.
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